In 2014, I assisted Winchester Event Marketing with the production of a wrap report for Boston Children's Hospital's annual Global Pediatric Innovation Summit + Awards. The report identifies key opportunities for improved management of forthcoming summits. Production involved interviewing event personnel, copywriting, and creating schematics. An excerpt of the report is viewable below.
Summit Overview & Objectives
The second annual Boston Children’s Hospital Global Pediatric Innovation Summit + Awards was a resounding success and a significant leap forward for Boston Children’s Hospital.
Building upon the momentum of the inaugural conference, the 2014 Summit organizers assembled an expanded program with more keynote speakers and panelists, a Shark Tank-styled innovation boot camp, and revamped leadership awards. In turn, the Summit lineup attracted an impressive pool of clinical researchers, policy makers, and investors, some traveling from as far away as Russia and Argentina. And thanks to a highly effective partner program, more than 30 industry leaders including IBM, Institute for Pediatric Innovation, and WBUR 90.9 FM contributed financial support and media assets to the Summit production.
Given that the Innovation Summit was convened to inspire constructive dialogue and creative thinking within modern pediatric health care, the 2014 Summit numbers constitute a promising end result that can — and should — be surpassed in the coming years. After all, the whole world has a share in the matter of pediatrics. The 2014 Summit addressed this universal urgency by presenting guests with international life science leaders whose experiences and ideas have informed standards of global pediatric care. This focus must be maintained and widened as the
Innovation Summit evolves into a competitive industry conference that can match the appeal of long-established events.
The road forward will require robust leadership and planning involvement from Boston Children’s Hospital officials, along with a smoother interface between internal team and the meeting planner. The growth that the Innovation Summit experienced — in its second year alone — calls for an ambitious, sharply-implemented marketing plan that will generate stronger sales figures, eliminate budgetary waste, and encourage more partners to commit resources to the Summit. With these key elements in place, the Innovation Summit will continue to evolve as a signature Boston Children’s conference, worthy of the world stage.